As a business it is important that you are able to monitor how much traffic your website is receiving and if the number of views it's receiving is growing, declining or has levelled out. There are a lot of advantages associated with being able to effectively analyse your website, and the information you garner can give you a clear indication on how many daily visits your site gets, how many of these visitors return, what avenues most commonly lead them to you, how long they stay on your website for, and much, much more!
Whether you are trying to monitor a recent SEO push or determine patterns in consumer trends, the data provided by web analytics is invaluable to the continued growth of a website. That is why we're now going to share with you what we believe to be the 5 top web analytic tools for your website.
A fundamental web analysis tool, every business and every business owner should be using Google Analytics on a daily basis. Not only does it provide you with a wealth of information pertaining to your website's organic traffic, it also allows you to compare your site's most recent data with information collected many months, or even years, before. It may take some time to fully grasp the full potential of Google Analytics and what it has to offer, but once you have a decent understanding of it you will be amazed with what you can learn. Best of all, it's free to use!
Most businesses are now using Twitter as a point of contact between themselves and their customers, but without the right tool to analyse your social media activities you may well be wasting your time. It can be hard to tell when a good time to post a tweet or share a competition is, and you may well have to suffer through months of trial and error before you have a good idea of what works and who it works on; or you could simply download Twitalyzer for free to gain access to a treasure trove of metrics and demographic data. Your choice.
An incredibly popular analytic tool, Clicky feels like a natural step up for those who have become familiar with what Google Analytics has to offer and are looking for something with a little bit more to offer. One of Clicky's most remarkable features is that (unlike Google Analytics) the information it provides is given to the minute in real-time, which makes it possible for users to monitor traffic spikes and see what times of day are the most popular for their sites.
More advanced than any other web analytics tool mentioned so far, Moz provides its users with incredibly detailed information that will allow them to not only to monitor their SEO activities, but also to actively improve them. The data that Moz provides is very explicit, and it can tell you your site's exact SERP ranking on specific long tail and short tail keywords, making it an essential tool for retail websites that offer a wide range of products.
A professional analytics tool that is often used by digital marketeers, Semrush allows you to see what keywords are being targeted by competitors and where they are focusing their marketing efforts. What's more, it can also provide you with strong, competitive keywords that are not being used by many other websites, thereby ensuring that any content you create will have the highest possible chance of success.
All of the web analytics tools mentioned offer many other functions in addition to those that we have covered, which is why it is worth investigating each and every one of them thoroughly before you commit to any one of them. For instance, Twitalyzer is ideal for those businesses with a strong focus on Twitter, but if a business fares better on Facebook then they are probably better off using 'Sprout', which is designed to analyse Facebook interaction.