These are tough times for small businesses, and many independent business people are fighting to keep their companies afloat while many are in decline. However, the outlook isn’t all so bleak and there are many encouraging success stories to hear. There are opportunities for small businesses to thrive even in a tough economic climate, and there are a handful of easy things to do to help make a success out of a small operation.
Utilise human resources
As times change and trends move on the needs of consumers change too. There is absolutely something to be said for working hard to achieve goals in business – but working smarter will get you there too.
So listen to members of the older generation who like to do things the old fashioned way, and take note of the technologies and attitudes of the younger generation. Modernising the way your business operates can save you time and money, and seeking a new perspective on how to run your day-to-day operations is never a bad idea.
It doesn’t take a whizz-kid to get to grips with some simple technology to make running a business that little bit easier. Whether this is some accounting software to streamline your bookkeeping, a Twitter account to put you more in touch with your customers or a website to get your online marketing off the ground, there are plenty of ways embracing technology can help.
Don’t be afraid to ask for help
If getting to grips with new technology sounds time consuming and intimidating, refer to point one in this article – utilise your human resources and ask for help. Family members, friends, colleagues – you will know more people than you think who can offer advice and a helping hand. And if none of your immediate contacts know how to help, you can be sure they know someone who can.
Get some easy marketing
Whether this is in the form of a great business card, advertising signs or promotional materials like printed pens – there are a number of ways to get your logo and contact details out to a huge number of people with very little effort.
We think having a set of pens printed with details of your business is a fantastic and affordable way of getting exposure. Pens are not only very receptive to printing and easily customised to suit your business they are also useful items that will be kept by the recipient for a long time, all the while reminding them of your presence.