There is no denying that the last 18 months have been very hard for many types of business. With a lack of footfall and for long periods a complete closure of industries, the uncertainty of what the future holds has been at the forefront of employers and employees minds.
After many months of hardship, we are now at an important turning point. Restrictions are gradually lifting and customer confidence is on the rise, meaning that money is once again ready to be spent. To help your business jump start your summer season, we have put together a few tips that aim to make up for lost time.
If you have an opening date or are already welcoming customers, make sure that you are advertising that fact.
It may surprise you how much people have missed shopping, especially the feeling of getting something for a great price.
Some customers may feel nervous about going back to the high street or entering business premises. If you can prove that you have adapted to the new normal, they may feel more comfortable in visiting you.
If you are able to extend your opening hours, then run a trial to see how popular it is. Some customers may prefer to shop when they know it will be quieter, extending the footfall.
With any luck businesses will not have to wait too long before normal service fully resumes, but in the meantime we hope that these ideas will help to kick-start things and get some money back in your tills.