As we move out of a long winter, it will be on the calendar of many businesses to start getting ready for the annual spring fairs, an opportunity to showcase their services and products to hundreds or even thousands of potential clients.

It is important to go to these fairs fully prepared and ready to sell, sell, sell. Successful attendance to a spring fair can really shape the progress of your company for the rest of the year, so it is vital that you get it right the first time and really take advantage of the chance to mingle with customers. We have put together 5 of our top tips to help you get prepared for success.

Have your promotional pens at the ready

A key task at a spring fair is to get your contact details out to as many potential clients as possible. One of the best ways to do this is by having them printed onto promotional pens, as they are much more likely to be kept than an old fashioned business card. Visit our website for a wide range of personalised pen options that will work for you, which will be easy to design and cost friendly too.

Be comfortable

Attending a trade fair can be a long and tiring day, so you must ensure that you are well prepared so that you can make the most of the opportunity. Wear comfortable clothes and shoes, as you will be on your feet for hours on end, in exhibition spaces that are often very cold. Take enough food and drink so that you won’t need to leave your stall unattended for long and so that you can keep refreshed. 

Be clear about what you are selling

You will need to be ready to answer any questions that visitors to your stall have, or at least be prepared to take their information so that you can find out the answers and get back to them. If you have special offers or promotions, have all of the details clear in your mind and ready to give out, with all of your pricing information close to hand. If you seem unorganised or do not seem to be knowledgeable about what you are promoting, it will be very off-putting to those potential clients. 

Make your stall stand out 

The key to getting people to stop at your stall is to make it stand out. Bring carefully selected posters and banners with you, then take some time before the fair opens to place them where they are clearly visible. Keeping your promotional pens on the table will help, as people love a freebie. You could also put some free nibbles on display as this will be sure to make people stop to talk to you.

Get promoting on social media

A couple of weeks before the spring fair event, start to advertise on all of your social media channels that you will be in attendance. This will hopefully encourage people to visit your stand, especially if they were already considering looking into your services. You could also post on your channels throughout the day which will keep the interest of potential clients.

Post By Kimberley Roderick