Turning Promotional Branding Into Sales

When you take the time to design and order promotional pens for your business, you want to be sure that the time and effort is going to pay off.

It is important that you think carefully about how to use the branding on your promotional products, to ensure that you get as much exposure as possible and to guarantee that you can turn it into sales. We have put together just a few of the things that you should consider in order to make this a reality.

Make your branding clear

Be sure that potential customers know what you are selling by the branding. You may think that you are being creative and inventive with an elaborate design, but if someone can’t tell from looking at your brand logo what your business is, then they are unlikely to ever use you. By handing out your promotional pens you are looking to pass along a type of business card so make your intentions clear.

Check your information

In order for your promotional pens to have an impact, you must make sure that you include relevant and accurate information for your customers to use. Add up to date contact details such as company name, email, telephone number and address is relevant - you would be surprised at how many people forget to include these!

Plan your distribution

It is important that you know where and how you will be distributing your promotional pens, as you will need to be sure that they are reaching people who may want to use your service. Be sure of who your targeted audience are and then conduct some research into where you may find those people. For example, if your business is focused around health and fitness, a gym, leisure centre or slimming groups are where you may find your potential customers.

Always have pens available

You never know when you may come across some potential clients, so always have a supply of promotional pens in your car or bag. It will seem much more professional than saying you have run out and they will be less likely to keep your contact details if they are scribbled on a scrap piece of paper that you have in your pocket. 

Click here to browse our full range of promotional pens and to find out more about the printing process.