It is important to recognise what the differences are between branding and marketing, particularly if you are starting up a new business. Planning these things in the correct order can save you time and money, so understanding which you should work on first will be crucial.
Your brand will create a connection with your audience, whereas your marketing strategy will create engagement with that same audience. The two will work together in order to create interest and potential revenue, two important areas that will ensure your business becomes a success.
Branding is who you are as a company. When thinking about what your brand is you will need to ask yourself lots of questions, in order to decide how you want to portray yourself. Such questions will be:
This is something that will take time to narrow down and could change over time, as you may decide to re-brand in the future.
Marketing is building the awareness of your company. It describes the tools that you will use to promote your brand, using many different mediums and being targeted towards the specific audience that you have decided is likely to be your main source of custom. These marketing channels could include:
It is vital to define who you are as a brand before starting to market yourself to the public. Your brand will encourage customers to trust you and to stay loyal, hopefully coming back for more in the future. Your marketing methods may change over time, as technology develops and more avenues open up, but your brand will mostly stay the same.
One of the areas that branding and marketing will meet in the middle is through your logo. Any images, text style or slogan that you use should be utilised and remain consistent through any branding tasks or advertising campaigns. The logo will represent your brand and be seen by potential customers through the course of any marketing plans.
We can help you to market your brand by creating promotional pens for your company. We have the ability to add your name and logo onto a range of stylish pens that are perfect for handing out to potential clients to advertise your services. Click here to browse our full range of personalised pens.