Effective marketing strategies can be difficult to develop, especially for small or fledgling businesses. The balance between successful promotion, cost and return of investment can be a difficult one to strike, but even in a difficult economic climate promotional products can be the solution to good marketing.
If correctly used, promotional products can improve a brand and its reputation, and printed pens are ideal promotional tools which have proven very successful in business marketing. Unlike flyers, print advertising or even business cards, pens deliver extended brand exposure.
Pens are useful and therefore have value to the recipient. Where flyers and business cards may be thrown away and print advertisements may be forgotten as soon as the page has been turned, pens will be kept and can be used for a long time after they have been given away. They are more like gifts than adverts.
One of the chief concerns about having a set of promotional pens printed is the cost, but they needn't be unnecessarily expensive. Available in an infinite number of designs, shapes and sizes – there is something to suit every budget, and things generally get cheaper the more you buy.
Putting some thought into creating promotional pens which best reflect your business, including the colours used to make the pens themselves as well as the design for the custom printing, will ensure maximum effect. Include contact details and a slogan in the logo used and you will soon have promotional products which will perform the job of a business card – only they will be kept and used for months to come!
Visit our main website today to begin designing your promotional pens. You can upload your logo directly to our site to begin the ordering process, and your pens will then be delivered to you with your custom printing! It couldn't be simpler, and in no time you will have your pens ready to hand out at networking events, trade shows, conventions, expos and anywhere there might be business connections to be made.