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6 Outdated Marketing Techniques You Should Stop Right Now

Marketing is a constantly evolving field, which is why it is important to keep up to date with modern marketing techniques. The problem with marketing being such a fast-paced area of business is that what may be working for you one minute may be obsolete the

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Promotional Products That Work With Personalised Pens

Personalised pens are our raison d'etre, it goes without saying, but even we have come to accept that from time to time a pen alone is not enough. Fortunately the personalised pen is as versatile as it is practical, which makes it a fantastic promotional item

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Setting Up The Perfect Exhibition Stands

With the advent of the mobile computing, smart phones, tablets and social media having your business in the public eye is more important than ever before. Using the internet it is possible for people to see, or at least perceive, how well a business is doing

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No company, no matter how old or new, should ignore the significance of creating a brand image and branding their products. Despite what some people believe, branding is not a self-congratulatory gimmick that some companies and organisations waste their time

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All businesses need to promote themselves in order to be successful – it is one of the 4Ps of the marketing mix after all – but with so many avenues of promotion available to companies these days how can you really know what method will work for your business?

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