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With the advent of the mobile computing, smart phones, tablets and social media having your business in the public eye is more important than ever before. Using the internet it is possible for people to see, or at least perceive, how well a business is doing
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At 12:00 on Monday the 15th Promotional Product Week officially begins and as an online retailer of promotional pens we could not be more excited! In fact it would not be exaggerating to say that we're quite literally counting down the minutes – 4 days,
No company, no matter how old or new, should ignore the significance of creating a brand image and branding their products. Despite what some people believe, branding is not a self-congratulatory gimmick that some companies and organisations waste their time
All businesses need to promote themselves in order to be successful – it is one of the 4Ps of the marketing mix after all – but with so many avenues of promotion available to companies these days how can you really know what method will work for your business?
There are many corporate gifts available to choose from these days and whilst many go through phases of popularity (the stress ball for example) one of the few that remains consistently popular is the promotional pen. There are many reasons why pens make great
On top of the 4Ps, which were gone over in the previous post, the 7Ps additional three are designed to augment the marketing mix and make it more relevant to the service industry, which is expected to deliver more than physical products:Physical evidence:
