7 Ideas For Personalised Pens

There are many corporate gifts available to choose from these days and whilst many go through phases of popularity (the stress ball for example) one of the few that remains consistently popular is the promotional pen. There are many reasons why pens make great

Read the full post

The 7Ps Of The Extended Marketing Mix
The 7Ps Of The Extended Marketing Mix

On top of the 4Ps, which were gone over in the previous post, the 7Ps additional three are designed to augment the marketing mix and make it more relevant to the service industry, which is expected to deliver more than physical products:Physical evidence:

Read the full post

The 4Ps Of The Marketing Mix
The 4Ps Of The Marketing Mix

The marketing mix is geared toward providing a business with a firm basis for success, but it's also very much about appealing to the sensibilities of current and potential customers; and if there is one thing, one simple fact, that all businesses should bear

Read the full post

What Is the Marketing Mix
What Is the Marketing Mix

As more and more new companies rise and vie for their piece of an already crowded market place, a greater number of people are beginning to recognise that unless you have something truly unique or extraordinary, simply offering a product is not enough to win

Read the full post

Refresh Your Brand Image To Keep People Interested
Refresh Your Brand Image To Keep People Interested

We are constantly trying to figure out better ways of improving ourselves, promoting business and keeping things fresh. The concept of change is simply part of human life, from the moment we get dressed in the morning, to the moment we decide to move house.

Read the full post

How Ink Is Made And Other Fascinating Facts
How Ink Is Made And Other Fascinating Facts

'Ink' is a very broad term under which a large amount of substances and solutions fall. Taking its primary use as an example, the make-up and composition of the ink used in printing and writing differs greatly depending on what it is being printed on to, its

Read the full post