What is Branding?

No company, no matter how old or new, should ignore the significance of creating a brand image and branding their products. Despite what some people believe, branding is not a self-congratulatory gimmick that some companies and organisations waste their time

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Why Personalised Pens Will Work For Your Business

All businesses need to promote themselves in order to be successful – it is one of the 4Ps of the marketing mix after all – but with so many avenues of promotion available to companies these days how can you really know what method will work for your business?

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7 Ideas For Personalised Pens

There are many corporate gifts available to choose from these days and whilst many go through phases of popularity (the stress ball for example) one of the few that remains consistently popular is the promotional pen. There are many reasons why pens make great

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The 7Ps Of The Extended Marketing Mix
The 7Ps Of The Extended Marketing Mix

On top of the 4Ps, which were gone over in the previous post, the 7Ps additional three are designed to augment the marketing mix and make it more relevant to the service industry, which is expected to deliver more than physical products:Physical evidence:

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The 4Ps Of The Marketing Mix
The 4Ps Of The Marketing Mix

The marketing mix is geared toward providing a business with a firm basis for success, but it's also very much about appealing to the sensibilities of current and potential customers; and if there is one thing, one simple fact, that all businesses should bear

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What Is the Marketing Mix
What Is the Marketing Mix

As more and more new companies rise and vie for their piece of an already crowded market place, a greater number of people are beginning to recognise that unless you have something truly unique or extraordinary, simply offering a product is not enough to win

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