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What Is The Difference Between Branding And Marketing?

It is important to recognise what the differences are between branding and marketing, particularly if you are starting up a new business. Planning these things in the correct order can save you time and money, so understanding which you should work on first

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Eco-Friendly Pens from Senator

Eco-friendly pens are a great way to promote the environmental awareness of any company, something that is highly sought after in this eco-conscious age. Producing some wonderfully stylish and efficient designs, Senator is one brand that is leading the way

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How to Network Effectively

A vital part of making any business a success is knowing how to network effectively. This could be with other companies that share a common goal, with suppliers who provide you with good prices on your products, or most importantly, with potential customers

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What To Put On A Promotional Pen

Giving out promotional pens at an event or to customers who have used your services is a great way of pushing your company name out into the world. It can be an easy and affordable promotional tool, which you can have made in large or small batches, in designs

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How To Design Your Company Logo

Creating a logo for your company is one of the most important tasks you will have at the start of your venture. It will need many hours of time in the planning and execution, finalising every small detail that goes into it. 

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How to Create a Brand Identity

In order to develop the most effective promotional materials for your business, it is important to establish your brand identity. This includes the logo of your company, as well as deciding what your values are and how you portray this to your customers. It

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